Archive | Online Advertising RSS for this section

Lightning Round: Roundup of Key Legal Developments

Our lightning round panel will discuss the key takeaways from new developments in topics critical to clients publishing, monetizing, and utilizing digital content, including: (1) the Lanham Act (including commercialization of online content), (2) the Computer Fraud and Abuse Act (including delegation and authorization to access on behalf others), (3) copyrightability (including APIs, and also Batmobiles), and (4) intermediary liability (including Section 230 and related protections).

Panelists:   
Timothy Alger, Shareholder, Greenberg Traurig LLP (Moderator)
Jonathan H. Blavin, Partner, Munger Tolles & Olson LLP
Simon Frankel, Partner, Covington & Burling
Roger Myers, Partner, Bryan Cave LLP
Makesha Patterson, Litigation Counsel, Google Inc.

Around the Block: New Realities in Ad-Blocked Digital Media

With Ad Blocker software reaching critical mass, both on desktop and on mobile platforms, what will be the impact on a digital media that is so largely driven by advertising revenue? This session will cover the differences between the different ad-blocking apps, the reasons for their emergence, and how platforms, publishers, advertisers, and consumers are responding to the new environment. Included will be a discussion of Ad Block Plus’s controversial “Acceptable Ads Program” in which major platforms have participated to keep their ads from being blocked. A diverse group of panelists will consider the various strategies that might be used to overcome – or co-exist with – ad blocking technology.

Panelists:  
James Chadwick, Partner, Sheppard, Mullin, Richter & Hampton (Moderator)
Melissa Gallo, Senior Director, IAB Tech Lab
Nick Morgan, Copyright Attorney, Microsoft Corporation
Cooper Quintin, Staff Technologist, Electronic Frontier Foundation