Online Advertising Mashup

Online Advertising Mashup

This session will explore the biggest issues in online advertising today, including:

  • Interest-Based Advertising:  the latest on Do Not Track, the implications of platform-based opt outs such as Apple’s IDFA and Android’s Advertising ID, and how recent technological changes affect how companies engage users and how publishers monetize advertising inventory.
  • Recent changes to the legislative landscape affecting online advertising, including CalOPPA’s Do Not Track Transparency amendment.
  • The new COPPA Rule’s impact on online advertising, including interest-based advertising and handling known child users.
  • How the EU’s cookie directive and changes to the EU Data Protection Regulation are changing advertising practices domestically and abroad.
  • How advancements in technology permit advertisers to reach consumers across devices and to offer meaningful notice and choice in a changing technological landscape.

Meredith Halama, Senior Counsel, Perkins Coie LLP (Moderator); Ken Dreifach, Counsel, ZwillGen, PLLC; Joanne McNabb, Director of Privacy Education and Policy, Office of the California Attorney General; Laura Pirri, Legal Director, Products, Twitter; David Wainberg, Privacy and Policy Counsel, AppNexus


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