This session will continue our tradition of closing the conference with a discussion among venture capital professionals, who will offer their views and forecasts on what to expect in the digital media landscape in the near term.
Panelists: Stephanie Zeppa, Partner, Sheppard Mullin (Moderator); Stephen Bernardez, Principal, ONSET Ventures; Saad Khan, Partner, CMEA Capital; Ray A. Rothrock, Partner Emeritus, Venrock; Robert Siegel, General Partner, XSeed Capital
This session will explore the biggest issues in online advertising today, including:
- Interest-Based Advertising: the latest on Do Not Track, the implications of platform-based opt outs such as Apple’s IDFA and Android’s Advertising ID, and how recent technological changes affect how companies engage users and how publishers monetize advertising inventory.
- Recent changes to the legislative landscape affecting online advertising, including CalOPPA’s Do Not Track Transparency amendment.
- The new COPPA Rule’s impact on online advertising, including interest-based advertising and handling known child users.
- How the EU’s cookie directive and changes to the EU Data Protection Regulation are changing advertising practices domestically and abroad.
- How advancements in technology permit advertisers to reach consumers across devices and to offer meaningful notice and choice in a changing technological landscape.
Meredith Halama, Senior Counsel, Perkins Coie LLP (Moderator); Ken Dreifach, Counsel, ZwillGen, PLLC; Joanne McNabb, Director of Privacy Education and Policy, Office of the California Attorney General; Laura Pirri, Legal Director, Products, Twitter; David Wainberg, Privacy and Policy Counsel, AppNexus
The evolution of mobile platforms and content: As mobile usage and content explodes, and wireless devices proliferate into every aspect of our lives, how is mobile different from the wired internet? This panel will explore the differing business models and legal issues, including FCC and regulatory, privacy and consumer protection and contracting issues.
Panelists: Daniel Waggoner, Partner, Davis Wright Tremaine LLP (Moderator); Sue Glueck, Academic Relations Director, Microsoft Corp.; Mark Kahn, Associate General Counsel, Evernote; Gerard Waldron, Partner, Covington & Burling LLP
This panel will cover the implications of US spying and data-collection on American digital media domestically and around the world, and explore how digital companies should respond in the wake of government demands for user information. Should digital companies be standing up for their users’ privacy and be more transparent about government intrusions – and practically speaking – can they in the current legal environment? Among other things, the panel will be walked through a hypothetical government investigation to underscore the limited options in-house counsel may face in the wake of a national security-based inquiry.
Panelists: Peter Canfield, Partner, Jones Day (Moderator); Stewart A. Baker, Partner, Steptoe & Johnson LLP; Susan Freiwald, Professor of Law, University of San Francisco School of Law; Nate Jones, Attorney, Microsoft Corp.; Marc J. Zwillinger, Foundier, Zwillgen PLLC
The Computer Fraud and Abuse Act—created in response to fears of cybercriminal attacks—has morphed into a potential tool for policing third-party scraping and access to websites. How and why are content hosting websites, such as LinkedIn, craigslist, and Facebook using the CFAA to police third-party uses of their and their users’ content? What are the risks for entities using third-party sites, such as data scrapers? What are the key issues, limits, and unresolved questions for CFAA enforcement, and how does the CFAA interact with other “access”-based statutes?
Panelists: Benjamin Glatstein, Senior Attorney, Microsoft Corp. (Moderator); Jonathan Blavin, Partner, Munger, Tolles & Olson LLP; Neel Chatterjee, Partner, Orrick, Herrington & Sutcliffe LLP; Hanni Fakhoury, Staff Attorney, Electronic Frontier Foundation; Aaron Schur, Senior Director of Litigation, Yelp Inc.
With all of the various video distribution platforms now in wide use: Web, iTunes, TiVo, Consoles, Slingbox-type forwarding, over-the-top (Netflix, Amazon, Hulu), Cable, and Broadcast, this panel will address the business environment, business models and legal challenges of putting together video content deals in the digital age. We will invite business development people and/or lawyers from a device maker, an online portal, a subscription service and a traditional media company to discuss the various business models that compete for eyeballs on digital video platforms.
Panelists: Jordan Gimbel, Senior Director, Legal, Yahoo Inc. (Moderator); Brian Andersen, Partner, LUMA Partners (Presentation); Bob Heldt, Director of Engineering, Netflix; Karen M. Kramer, Founder & Managing Attorney, Zing Legal; Tara Maitra, SVP, General Manager, Content & Media Sales, TiVo, Inc.; Shashi Seth, President, Tribune Digital Ventures.